Maison Martin Margiela's website relies on the main web and social media platforms to deliver the most informed news. The website, conceived in partnership with "La Chose", uses the most current and widely visited social media websites as its own personal tools. The Maison's first site used an original PC formatting style and typeface typically associated with the 80's. This vintage image, complete with early FTP webpages and retro pop-ups, created an altogether radical and innovative website. Today, Maison Martin Margiela looks towards the future in employing already existing websites as cyber hosts of its content. While the homepage appears to be dismantled, it actually represents a unique virtual hub, enabling visitors to be redirected to numerous sources of information. Various pop-up windows display file-sharing and social network sites with all the necessary information to swiftly transport Maison Martin Margiela in to generation 2.0. The homepage can be personalised, allowing the visitor to create their own welcome page by prioritising certain pop-up windows. From now on, Maison Martin Margiela will be accessible to all: fans,

friends, followers, customers, new clients.